Marketing to Sell
What is the difference when you are marketing your business to put it in a position to sell versus Marketing for Growth??? Nada.
A potential buyer for your business is looking for the same systems and processes that you demand from your business. To learn more about the first step, click Next:
Attract Qualified & Motivated Buyers
Attracting the right people at the right time is the backbone of marketing a product or sale. The evidence is the billions (with a ‘B’) spent on advertising every year. The ultimate question is how to be top of mind at the right time. The answer to this question is frequency. But what does a business do if it does not have a multi-million dollar advertising budget? The answer is still frequency. What does your business do to increase frequency?
Go Where the Buyers Go
You don’t need to be a fisherman to know that you won’t have much success dropping your line into a pool of fish who don’t like your bait.
This sounds a little too simple right? So many businesses get caught up working ‘in their business’ that they neglect these simple strategies that can double profits with half the efforts.
Have Buyers Looking for You
Think about how much your business would change if every customer who ever needed or could use your product or service was out there looking for you.
What would your business look like if every buyer was coming to you instead of you trying to find them? Where would you spend all of your extra time and money?
Pull marketing strategies with permission are THE most powerful and lucrative means to grow a profitable business. They also create the strongest loyalty bonds.
Double Your Profit in 18 months
Most would say that doubling your profit in 18 months is impossible. Most of them have never done that.
Much the same as most had said that running a 4-minute mile was impossible. That is until Roger Bannister did so in 1954. Shortly after, many runners began to run a mile in under 4-minutes.
Working with a team who has doubled (even tripled) profits for clients in an 18 month period means it can be done again.
There are only 3 ways to double your profits:
1. Increase revenue by X%
2. Decrease expenses by X%
3. Ideal combination of increasing revenue and reducing expenses
The big question is how… Read on and learn about the 3 simplest ways that lead to doubling your profits…
Automate Your Marketing
Automation is synonymous with efficiency when it comes to a successful business. Processes that need to be repeated need to be automated.
What if your time and money as a business owner or professional were free to spend on coming up with new profitable ideas or systems that will run your business? How would that feel?
Build a system that runs your business and then you just run the system.
Stop Wasting 50% of Your Marketing Budget
John Wanamaker said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
The same is true about your marketing investments. Half of whatever you are spending now is being wasted. Money is being wasted because most business owners don’t know the results of their efforts. Most marketing plans can’t report if the strategy worked or didn’t.
Surprised? Maybe you already know that about your business.
It doesn’t have to be that way. Failing marketing strategies are using the wrong metrics (if using any at all) and have no means to collect the right data.
We can teach you to PinPoint the areas where your marketing budget is going to waste and how to implement only the strategies that move your business forward.
Triple Your Leads; Then Nurture Them
Your business likely already has all of the potential clients it could ever handle at the tips of your fingers; a gold mine of potential clients already to go or could have been ready to go.
Does your sales/marketing cycle look something like this:
… I spend a ton of time and money to meet new prospects
… I filter all of these prospects into leads
… I pitch or make an offer to my leads
… I get a few new customers from my offers
… I spend a ton of time and money to meet more new prospects and repeat
The difference between a successful, profitable business and one that fails (now or eventually) is the successful business understands the numbers and timing. Both are about building a relationship.
If you would like to break the cycle of growing your business slowly and start to grow your business efficiently and predictably, we can show you how.
Develop Duplicatable Systems
Scalability is the one thing that all successful, profitable and long standing businesses have in common. Each will conduct themselves the exact same way regardless of the number of transactions or deals they process. They are duplicatable.
How does your business compare? Creating duplicatable systems will generate predictable results. Have you ever thought that your business could become predictable? If a business can become predicatable, there is no limit to the goals that can be achieved. The business becomes simple.
If you have set up your business with duplicatable systems that produce predictable results, your business is set up to do more than survive. It is set up to thrive long past we could ever expect.
What are your plans when you have decided to leave? What is your exit strategy?
So many business owners find themselves tied to their business long after they wanted to. There are as many reasons to exit a business as there are business owners.
- explore new opportunities
- change in family status
At some point, every business owner is going to have to plan an exit. That can be by choice or not. Marketing your business for sale or for growth puts you in a position to plan a great Exit from your business. At PinPoint Strategies, we have developed the QALIA process that assures you great results by asking great questions.