By Barry Libert
The uprising sweeping the center East is being powered by means of humans utilizing social media and cellphones to unite and proportion their anger to strength swap. A remarkably comparable revolution is starting to ensue to companies all over the world. Act now ahead of it occurs to yours.
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Extra info for The Social Revolution
In February 2011, the NLRB determined that AMR’s blogging and Web posting policy was overly broad. Now AMR is rewriting its policy to make sure it doesn’t illegally stop its people from discussing pay and working conditions with their peers. As these incidents suggest, revolt is not just fomenting in the Middle East, but right where you and I live and work. In short, we are all fed up. Chapter 3 A WELL-FUNDED REVOLUTION Past revolutions have been decidedly unequal, pitting barefoot sans-culottes against French aristocrats and low-paid factory workers against wealthy industrialists.
It will seem like an inconceivable betrayal of faith, but it is essential. Accept that your customers, your employees, and your investors are angry - at you for the way you have treated them, the products you have sold them, and the support you have provided them. Apologize in every way possible, including a Facebook post and a tweet. You can explain why you thought you had to act the way you did, but you must be genuinely contrite and ask forgiveness. Obviously, it won’t be easy. Change as quickly as you can given the speed of the social revolution.
We will all have to live with, and even embrace, transparency and engagement as a way of life, and that will be a good thing. Productivity will increase, and transparency will defuse the pent-up anger now threatening institutions of all kinds, including businesses. A few corporate leaders understand the dangers they face. Writing in the March 2011 Harvard Business Review, Dominic Barton, managing director of McKinsey & Company, warned of rising public anger toward both business and government. Capitalism must reform or confront rebellion, he said.