By Mark Pendergrast
Read or Download For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It PDF
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Textual content sums up fresh study at the advanced alterations excited by bread making and the way the effect the various features shoppers use to outline caliber. Discusses wheat and flour caliber; the molecular constitution of dough; and the function of key elements, similar to water. For researchers and practitioners. contains index and references.
Discover the complicated dating among tourism and intimacy during this new ebook with a world viewpoint!
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Extra resources for For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
W. T. ” The first national trade magazine for advertisers, Printer’s Ink, was launched in 1888, just two years after the invention of Coca-Cola. ” One of the reasons that patent medicines could afford such extravagant advertising, of course, was their remarkable profitability. For a dollar, a manufacturer often sold a bottle that cost less than a dime to produce. It was easy for him to see the wisdom of spending another ten cents a gallon on advertising. He had no major capital investment, little overhead, and few employees.
It began as a “nerve tonic” like many others marketed to capitalize on the dislocations and worries of the day. ” The description is still apt. Coca-Cola remains emblematic of the best and worst of America and Western civilization. ” But at the same time, it is a microcosm of American history. Coca-Cola grew up with the country, shaping and shaped by the times. The drink helped to alter not only consumption patterns but attitudes toward leisure, work, advertising, sex, family life, and patriotism.
Finally, patent medicines were often taken to relieve the symptoms of overeating and poor diet, which went hand-in-hand. Remedies for upset stomachs were the most common class of medicament during the late nineteenth century, which is not surprising, given the starchy diets and heavy meat consumption. Part of Coca-Cola’s appeal to Asa Candler, for instance, was that it was supposed to relieve indigestion. A TORRENT OF ADS By the 1880s and 1890s, the amount spent on advertising such tonics and concoctions reached stunning proportions.