Download eCommerce in the Cloud by Kelly Goetsch PDF

By Kelly Goetsch

Is your eCommerce answer prepared for the cloud? This useful consultant exhibits skilled and aspiring internet architects alike tips on how to undertake cloud computing incrementally, utilizing public Infrastructure-as-a-Service and Platform-as-a-Service. you are going to methods to marshal as a lot ability as you must deal with top vacation or special-event site visitors. Written by means of eCommerce professional Kelly Goetsch, this ebook is helping architects leverage fresh technological advances that experience made it attainable to run a complete enterprise-level eCommerce platform from a cloud.

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Attribute-based personalization often uses demographic information captured during registration, and sometimes browsing behavior. For example, as an apparel retailer, you may want to show your Wisconsin customers winter gloves and your Florida customers swimsuits in January. Customers in Wisconsin simply have little use for swimsuits in January and may not advance past the home page when presented with such irrelevant information. Or imagine a man being presented with the latest lipstick. Chances are, these recommendations are going to be entirely ignored or even perceived as offensive.

1. org/wiki/ACID. 42 | Chapter 2: How Is Enterprise eCommerce Deployed Today? , data type, whether column is nullable, foreign key constraints). Isolation Each transaction is executed in its own private sandbox and not visible to any other transaction until it is committed. Durability A committed transaction will not be lost. Most ecommerce applications use both a vertically and horizontally scaled ACIDcompliant relational database for the core order and profile data. Relational databases used to be a primary bottleneck for ecommerce applications, but as that technology has matured, it is rarely the bottleneck it once was, provided appropriate code practices are followed.

A single system of record is basically the same concept as enterprise resource planning (ERP) platforms. 27 With this type of setup, it’s easy for store associates to pull up customer profiles, saved orders, browsing history, and other data to help make sales. Case Study: Apple Apple is famously a leader in omnichannel retailing, with customers having a seamless experience across multiple channels. 28 Apple’s success starts at the top, in the way they approach retailing. They appoint one executive to oversee all retailing, regardless of where the sales are made.

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