Download Destination marketing and management: theories and by Wang, Y., Pizam, A. (Eds.) PDF

By Wang, Y., Pizam, A. (Eds.)

This booklet bargains a complete figuring out of the idea that and scope of the tourism in most cases and of vacation spot advertising and marketing and administration particularly. Taking an built-in and complete method, it specializes in either the macro and micro features of vacation spot advertising and administration. The booklet includes 27 chapters awarded in seven elements with the subsequent topics: inspiration, scope and constitution of vacation spot advertising and administration, vacation spot making plans and coverage, buyer decision-making procedures, vacation spot advertising learn, vacation spot branding and positioning, vacation spot product improvement and distribution, the position of rising applied sciences in vacation spot advertising, vacation spot stakeholder administration, vacation spot defense, catastrophe and quandary administration, vacation spot competitiveness and sustainability, and demanding situations and possibilities for vacation spot advertising and administration. to be had In Print

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Extra resources for Destination marketing and management: theories and applications

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In this definition the full range of interests present in the community, including the tourism industry and residents, are valued. However, this author also notes that planning is ‘neither rational nor comprehensive, since it is impossible for all factors to be investigated and considered equally’ (p. 775). Like policy making, planning involves competing interests, priorities, values and agendas; it requires cooperation and collaboration between individuals and groups; and it means there must be negotiation and bargaining between industry, government and community interests (see Dredge and Jenkins, 2007a, p.

Planning processes. Relative to other aspects of tourism, such as tourist demand, behaviour and experiences, policy and planning has attracted much less attention. This perhaps also reflects the often-applied nature of tourism research and the short-term requirements of industry-driven research, which is frequently at odds with the need for more research that consistently and collaboratively grapples with theoretical, conceptual and methodological issues arising in the social sciences (for a more detailed discussion, see Dredge and Jenkins, 2007a).

1–2), who refers specifically to land-use planning, planning has two key meanings: (i) ‘a set of processes whereby decision-makers engage in logical foresight before committing themselves’; and (ii) ‘processes that result in a physical plan’ about where things ought to be located and how things ought to be. But there are other types of planning and so this kind of definition needs to be expanded to accommodate the fact that planning can also be undertaken in different sectors, such as infrastructure planning, industry planning for different sectors such as tourism and service delivery planning.

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