By Andres Artal-Tur, Metin Kozak
This booklet presents insights regarding tourism vacation spot administration, concentrating on the research of 3 major concerns: (1) the criteria influencing vacation spot competitiveness, (2) the environmental measurement of tourism (including weather swap issues); and (3) vacation spot sustainability. The publication is established into 3 components comprising 15 major chapters. each one half constitutes a monographic view on each subject analysed throughout the ebook. The chapters hire case reviews in an effort to illustrate their contributions. The research offers an interdisciplinary procedure, together with contributions from economists, managers, geographers and advertising pros. to be had In Print
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Extra resources for Destination competitiveness, the environment and sustainability: challenges and cases
Thus, ‘marketing and promotion of tourism’ was considered the highest priority for Curitiba in this analysis, and coincided with the analysis of this dimension by the MTur, where the dimension occupies the 10th position between the 13 competitiveness indicators for Curitiba in 2010. ‘Entrepreneurship capacity’ stayed in the last position (13th) in the list of priorities of the focus group, coinciding with the MTur. Thus, this pillar occupied the first place in the indicators of competitiveness.
The dimensions ‘marketing and promotion of tourism’, ‘monitoring’, ‘public policy’, ‘access’ and ‘infrastructure’ were considered less competitive in the evaluation by focal group than in the MTur evaluation. To the contrary, in other dimensions the analysis by the MTur was more critical than the analysis by the focus group. In this way, ‘services and tourism equipment’, ‘local economy’, ‘tourism attractions’, ‘environmental aspects’, ‘cultural aspects’, ‘social aspects’ and ‘entrepreneurship capacity’ were considered more competitive by the focus group than when analysed by the MTur.
Competitiveness analysis is based on two lines: the performance and the degree of importance of the indicator to destination competitiveness. , 2013). These models and theories, together with researchers’ publications in similar methodologies, have guided the development of monitors in several countries, including Brazil. Following the global trend, in 2008, Barbosa introduced a tourism competitiveness monitor in Brazil. It was called the Model of Competitiveness of Tourism Destinations Inductors.