By Pau Obrador Pons, Mike Crang
With greater than 230 million foreign travelers a yr, the Mediterranean quarter is the biggest vacationer vacation spot on the earth. certainly, it really is now much less united by way of olive, grain and vine cultivation than the fortnightly pulse of the package deal journey, the move of hotel varieties and the shared tradition of sun-seeking tourism. This e-book argues that its financial value is matched through its value as cultural and aesthetic phenomena. Mass tourism has led to new social and cultural formations that blend international, nationwide and native impacts. There has, as but, been little research of those new cultural formations. This ebook bargains a chain of insights into many of the key websites of mass Mediterranean tourism, together with the seashore, the island, the vacationer hotel and the coastal resort. It additionally specializes in the 'mass' point and displays at the 'banal' reports of the package deal vacationer, in addition to the serial and depthless areas which are mushrooming alongside the coast and the enchantments, dissolutions and desires that saturate them. relocating clear of the concept of genuine areas corrupted by way of mass tourism, it examines new varieties and areas created, co-produced by means of locals and travelers, seeing them as postmodern with transformed meanings reminiscent of the recoding the traditional with irony and kitsch. It additionally develops an procedure that is delicate to social practices and embodied performances corresponding to images, inn actions and nightlife. ultimately, the ebook seems to be on the advanced materilities of mass tourism, in addition to the various networks that give the opportunity. All in all, this quantity offers an up-to the minute key reference at the cultures of mass tourism.
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Extra resources for Cultures of Mass Tourism (New Directions in Tourism Analysis)
M. 1995. European Tourism: Regions, Spaces, and Restructuring. O xford: Wiley Morris, M. 1988. Banality in cultural studies. Discourse, 10(2), 3–29. MVR DV 2000. Costa Iberica: Upbeat to the Leisure City. Barcelona: Actar. O’R eilly, K. 2000. The British on the Costa Del Sol: Transnational Identities and Local Communities. L ondon: R outledge. D. 2006. Tourism and Dictatorship: Europe´s Peaceful Invasion of Franco’s Spain. New Y ork: Palgrave Macmillan. R isse, M. 1998. T. Williams. Westport, CT: Praeger, 40–50.
2 million arrivals record figure in 1992. 4 million in 2000) (Département du Tourisme 2000). Morocco’s tourism geographies remained, by and large, those inherited from the Protectorate, with a leading role played by the traditional ‘triangle’ of the ‘Imperial Cities’ and with only limited impact of its Mediterranean coastal development. T he launch of Agadir as the main – if not the sole – ‘international beach destination’ Morocco: Restaging Colonialism for the Masses 31 was partially successful, although based on a relatively standardized and lowerend tourist ‘product’, that soon began to suffer the competition of other ‘new’ Mediterranean destinations.
T he K ing’s invocation, in many ways, became a launching pad for some of the most innovative initiatives of the years that followed, while also profoundly shaping the ways in which the country began to represent itself to the new masses eager to approach (and pay for) an ‘accessible’ and ‘hospitable’ Morocco. Marrakech, in particular, became a key focus of many of these initiatives. ma. 4 33 The Tea Ceremony Source: © Brochure of the Office National Marocain du Tourisme. New ‘Cultural’ Geographies of Tourism T he promotional stand of the Office National Marocain du Tourisme at the 2008 Bourse Internationale du Tourisme held in Milan, placed strong emphasis on two strands of mass tourism: first, on the ‘Marrakech product’, promoted with a CD entitled ‘à la magie de Marrakech Medina’; secondly, on what were previously considered niche products: golf and trekking in the High Atlas mountains (both presented only in E nglish, signalling a new strategy for new markets).