By Alan G Robinson
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Extra resources for Corporate creativity: how innovation and improvement actually happen
Sample text
We believe that companies can dramatically increase their creative performance once they recognize the nature of their creativity and learn how to actively promote unanticipated improvements and innovations. It is here that the richest potential for promoting corporate creativity really lies. As far as creativity is concerned, the power is indeed in the unexpected. The Six Essential Elements of Corporate Creativity In every unexpected creative act that we have studied, six elements played a role, and we have come to believe that these elements are the key to promoting consistent corporate creativity.
It is here that the richest potential for promoting corporate creativity really lies. As far as creativity is concerned, the power is indeed in the unexpected. The Six Essential Elements of Corporate Creativity In every unexpected creative act that we have studied, six elements played a role, and we have come to believe that these elements are the key to promoting consistent corporate creativity. Although no one can predict the specific creative acts that will follow, the likelihood of their happening will significantly increase when these six elements are in place.
The hot-wire technology developed by Hori has also been used commercially to measure the viscosity of inks, paints, and chemicals and may one day even provide a way to measure the viscosity of blood without having to draw a sample. Eliminating Your Own Job When people discuss creativity in companies, they generally refer to spectacular innovations in other organizations, the ones that make good stories. Rarely do they bring up everyday examples of creativity in their own companies, the bulk of which are far less dramatic.