By M Earle, R Earle
New product improvement is key for the way forward for the foodstuff undefined. Many books were written on NPD conception during the last forty years, yet a lot can nonetheless be learnt via learning genuine studies of NPD. Case reports in meals product improvement describes particular NPD tasks in a number of industries across the world and in addition files total reviews, written via the very those who have accomplished the tasks. half one outlines new product improvement within the foodstuff and half perspectives product improvement method and administration in numerous businesses and agencies. elements 3, 4 and 5 are twelve case reports on respectively the product improvement technique, technological improvement, client and industry study. half six considers product improvement in perform and the ultimate bankruptcy demonstrates how product builders are being trained. The case studiers are written via skilled product builders conversing brazenly approximately reports with their very own items. it's was hoping that these confronted with comparable demanding situations will achieve from those genuine lifestyles studies. Mary and Dick also are co-authors with Allan Anderson of nutrition product improvement, which has completed overseas good fortune. Case reports in meals product improvement is a supplement and a realistic spouse to this e-book.
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Additional resources for Case Studies in Food Product Development
As Chapter 17 says, consumer-centred product development begins and ends with the consumer. 3 In launching the product In planning the launch, there is a need for consumer input into the building of the packaging and the advertising. A great deal of information has been built up during the development of the product, which can be used as the basis of the design. There is a need to confirm and build on this and it is very important to 16 Case studies in food product development work from this knowledge and not to start from scratch.
As discussed in Chapter 2, the fall of communism in the Eastern European states caused an influx of European and American products and eventually the production of these products in Eastern Europe. These were new and large markets that were content with a short range of products. It caused a change in company philosophy about new products and their proliferation. 3 Controlling the Product Development Process There are critical points in the PD Process where not only the progression of the project is analysed but also the changes in the environment sought out and identified.
In all companies, there needs to be a structured PD Process with stages, activities, critical analysis or evaluation points, and times specified for golno-go decisions. This needs to coordinate the multidiscipline activities, particularly product and process technology and marketing. Systems vary from company to company as can be recognised in many of the chapters, from the large company with advanced planning techniques (Chapter 11) to the little company that makes the decisions when the problems arise (Chapter 7).