Download Technology Branding: Strategische Markenpolitik für by Gerald Sitte PDF

By Gerald Sitte

Der Wert einer Marke stellt haufig einen wesentlichen Teil des gesamten Unter nehmungswertes dar. Dementsprechend gror.. sind daher die Anstrengungen, zugkraftige Marken zu gestalten und zu pflegen. Vor allem die KonsumgOterin dustrie hat den Wert von Marken seit langem erkannt und eine Vielzahl von Me thoden zur Markenpolitik entwickelt. Auch bei technologischen Produkten, die fOr den Endverbraucher bestimmt sind, wie z.B. bei Mobiltelefonen, software program and so forth. stellt die Markenpolitik einen wichtigen Erfolgsfaktor dar. Bei InvestitionsgOtern hingegen wurde dem gezielten Aufbau von Marken bisher wenig Augenmerk geschenkt, was once aber nicht heir..t, dass es in diesem Bereich keine bedeutenden Marken gibt. Die erfolgreichen Unternehmun gen haben es vielmehr geschafft, ebenfalls starke Marken in ihrem phase auf zubauen. Und doch ist gerade im InvestitionsgOterbereich eine systematische Markenpolitik mit entsprechenden ganzheitlichen Konzepten nur selten anzutref fen. Auch die wissenschaftliche Beschaftigung mit diesem Thema blieb bisher auf Teilbereiche beschrankt. Herr Sitte stellt seine Arbeit in den Kontext des Kaufentscheidungsprozesses im B2B-TechnologiegOterbereich. 1m Mittelpunkt der Arbeit steht ein detailliertes Mo dell des markenpolitischen Planungsprozesses, das nach anwenderorientierten Implementierungsgesichtspunkten gestaltet ist. Anhand der einzelnen Modellbau steine erhalt der Anwender wirksame UnterstOtzung bei der Konzeption seiner Markenpolitik. Dabei werden auch die aktuellen gesetzlichen Rahmenbedingun gen berOcksichtigt. Das dargestellte Modell des markenpolitischen Planungsprozesses mit dem Fokus auf IndustriegOter stellt damit einen wesentlichen Beitrag zur wissenschaftlichen Forschung des Institutes dar, der gleichzeitig hohe Praxisrelevanz fOr aile im In dustriegOterbereich tatigen Unternehmungen aufweist.

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Download What's Yours Is Mine: Against the Sharing Economy by Tom Slee PDF

By Tom Slee

“Building upon his past empirical evaluations, Tom Slee explains how ‘sharing economy’ businesses have used feel-good rhetoric to masks intolerant and irresponsible company models.”
—Chris Jay Hoofnagle, lecturer in place of dwelling; college director,
Berkeley heart for legislation & Technology

“The Sharing economic climate frames its critics as Luddites, bureaucrats and rent-seekers, yet Tom Slee is none of those. A considerate technologist, Slee paints a well-researched photograph of businesses that experience equipped up substantial marketplace valuations via externalizing their expenditures and sidestepping rules designed to guard shoppers. This booklet is clear-eyed and important.”
—Sue Gardner, former govt director of the Wikimedia Foundation

“Tom Slee's crucial new booklet exhibits that the sharing economic system has little or no to do with sharing. Slee makes use of wit, readability, and evidence to demolish the self-serving mythologies of Silicon Valley marketers and determine what Uber, Amazon and their variety are quite up to.” —Henry Farrell, co-chair, Social technological know-how learn Council's electronic tradition Initiative; professor of political technological know-how and overseas affairs, George Washington University

“In this lucid and rigorous publication, Tom Slee dismantles the facade of the sharing economic climate, revealing hidden and infrequently troubling truths approximately businesses like Uber and Airbnb. with the intention to know how web companies particularly function, What’s Yours Is Mine is where to start.” —Nicholas Carr, writer of The Shallows and The Glass Cage

“In a box crowded with tech-utopian blowhards and app-happy snake oil salesmen, Tom Slee stands aside. His laser-sharp insights in regards to the genuine influence of renowned start-ups on our livelihoods and groups are the proper antidote to sharing economic climate hype. What’s Yours Is Mine is needed interpreting for somebody drawn to know-how and financial justice.” —Astra Taylor, writer of The People’s Platform: Taking again energy and tradition within the electronic Age

The information is stuffed with their names, supposedly the forefront of a rethinking of capitalism. Lyft, Airbnb, Taskrabbit, Uber, and lots of extra businesses have a mandate of disruption and upending the “old order”—and they’ve succeeded in effecting the “biggest swap within the American team in over a century,” in keeping with former Secretary of work Robert Reich.

But this new wave of expertise businesses is funded and advised via very old-school enterprise capitalists. And in What’s Yours Is Mine, technologist Tom Slee argues the so-called sharing economic climate damages improvement, extends harsh free-market practices into formerly safe components of our lives, and provides the chance for a couple of humans to make fortunes via destructive groups and pushing weak members to tackle unsustainable risk.

Drawing on unique empirical study, Slee indicates that the pleasant language of sharing, belief, and neighborhood mask a darker reality.

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Download Polymer Matrix Composites and Technology by R. Wang, S. Zheng and Y. George Zheng (Auth.) PDF

By R. Wang, S. Zheng and Y. George Zheng (Auth.)

Given such houses as low density and excessive power, polymer matrix composites became a well-known fabric within the aerospace and different industries. Polymer matrix composites and know-how presents a important evaluation of those fabrics, their processing and performance.

After an introductory bankruptcy, half one studies the most reinforcement and matrix fabrics used in addition to the character of the interface among them. half discusses forming and molding applied sciences for polymer matrix composites. the ultimate a part of the publication covers key facets of functionality, together with tensile, compression, shear and bending homes in addition to impression, fatigue and creep behaviour.

Polymer matrix composites and expertise offers either scholars and people in with a helpful advent to and assessment of this crucial classification of materials.

  • Provides a worthy evaluation of those fabrics, their processing and function incorporating naming and class of composite materials
  • Reviews the most reinforcement and matrix fabrics used in addition to the character of the interface among them together with harm mechanisms
  • Discusses forming and molding applied sciences for polymer matrix composites outlining quite a few innovations and technologies

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Download Conceptual structural design : bridging the gap between by Olga Popovich Larsen PDF

By Olga Popovich Larsen

This quantity bridges the distance among engineers' and designers' realizing of structural shape. It goals to encourage designers to strengthen cutting edge and doable structural kinds. It provides the typical matters and difficulties confronted and demonstrates how one can triumph over them by utilizing excessive profile case studies.

summary:

awarded in components, this publication goals to motivate designers to advance structural kinds. the 1st half is theoretical and investigates resource of suggestion for making use of our personal instinct and the Read more...

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Download Building Microservices by Sam Newman PDF

By Sam Newman

Allotted structures became extra fine-grained long ago 10 years, transferring from code-heavy monolithic purposes to smaller, self-contained microservices. yet constructing those structures brings its personal set of complications. With plenty of examples and functional recommendation, this e-book takes a holistic view of the subjects that process architects and directors needs to think of whilst construction, coping with, and evolving microservice architectures.

Microservice applied sciences are relocating fast. writer Sam Newman will give you a company grounding within the suggestions whereas diving into present recommendations for modeling, integrating, checking out, deploying, and tracking your personal self sustaining prone. You'll persist with a fictional corporation through the e-book to profit how development a microservice structure impacts a unmarried domain.

• realize how microservices let you align your process layout along with your organization's goals
• examine strategies for integrating a provider with the remainder of your system
• Take an incremental strategy whilst splitting monolithic codebases
• installation person microservices via non-stop integration
• research the complexities of checking out and tracking allotted services
• deal with protection with user-to-service and service-to-service models
• comprehend the demanding situations of scaling microservice architectures

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Download New Scientist (21 May 2016) PDF

New Scientist covers the newest advancements in technology and expertise that might effect your international. New Scientist employs and commissions the easiest writers of their fields from worldwide. Our editorial staff supply state-of-the-art information, award-winning positive aspects and studies, written in concise and transparent language that places discoveries and advances within the context of way of life this day and within the future.

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Download Telecommunications Modeling, Policy, and Technology by Arie M.C.A. Koster, Sebastian Orlowski (auth.), S. Raghavan, PDF

By Arie M.C.A. Koster, Sebastian Orlowski (auth.), S. Raghavan, Bruce Golden, Edward Wasil (eds.)

This edited publication serves as a significant other quantity to the 9th INFORMS Telecommunications convention held in collage Park, Maryland, from March 27 to 29, 2008. With quick advances in telecommunications know-how there are numerous new cutting edge functions. those advances in expertise spawn new examine difficulties. In a definite feel, each of the 17 papers during this quantity is encouraged by way of those advances in expertise. themes diversity from free-space optical networks to vehicular ad-hoc networks. The examine contained in those papers hide a large spectrum of matters. they vary from the layout of commercial types, instruments for spectrum auctions, net charging schemes, web routing rules, and community layout difficulties. jointly, they tackle matters dealing either with engineering layout and coverage, and it's was hoping that those papers will foster new rules and learn of their respective domains.

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